Taxi Tops Advertisement:
Description:
Taxi top displays are printed panels affixed to roof units which are double
sided and are backlit. Each taxi top display consist of two panels, i.e., if you
buy 250 tops you must supply copy of 500 panels.
Areas Serviced:
Memphis
Restrictions:
All copy and designed subject to approval of MetroCab, Media and Local
Government Authorities.
Media Specifications:
a. Actual panel size - Height: 14" x Width: 48"
b. Postings - Service provided by MetroCab
c. Overage - 20% for each posting period
d. Exposure Time - Refresher copy should be supplied every four months
e. Creative - Copy bleeds on all sides. For maximum readability, a guideline for
lettering size is as follows: 2" to 4" for primary information (logos, product
or company name etc.) and a 1" minimum letter size for secondary information
Production Specifications:
a. Printing - Screen Printing (1 side)
b. Finishing - Trim final poster to 14" x 48"
c. Stock - 3M Control Tac 160-6- is the only preferred material for this medium.
Adherence to these specifications is imperative for quality showing
d. Ink - Outdoor grade UV inks with plastic laminate or UV coating
Shipping Instruction:
a. Must be pre-paid and shipped unfolded in sturdy containers and received a
minimum of ten day prior to campaign start date and ten days in advance of any
copy change
b. Shipping address for Memphis:
MetroCab of Memphis
2240 Deadrick Avenue
Memphis, TN 38114
Performance Guarantee:
MetroCab/AdvantageCab will monitor the vehicles to make sure that all
has the signs properly installed as instructed
Note:
MetroCab/AdvantageCab will not be responsible for the display of any materials
not produced in accordance with these specifications
